2020 Lively HSA Persona Report
Insights Into the HSA Account Holder
Get a view into how consumers are using their HSA funds
Download our report for a breakdown of account value, account usage, and demographic attributes for each HSA persona.
Get an overview of the 7 distinct HSAs personas and how they use their HSAs.
HSA Spending Drivers
See what’s driving HSA spending throughout an account holder’s lifetime.
Predictive Persona Modeling
Follow how HSA habits shift as account holders’ healthcare needs change over time.
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