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HR TEAMS LOVE LIVELY
Top rated on G2. Find out why.
Discover why employers give Lively five stars and read our reviews on G2.
HR TEAMS LOVE LIVELY
Top rated on G2. Find out why.
Discover why employers give Lively five stars and read our reviews on G2.
Who It’s For
Built for your brokerage
A brokerage or consultancy is several jobs at once: selling new groups, servicing existing ones, and managing complex blocks. Each role needs something different from a benefits platform. Lively is built for all three.
Producers and lead consultants get an offering that wins over a client who is unhappy with their current provider.
Account managers get a platform that runs cleanly, so client questions stay off their desk.
Block specialists get a platform that holds up across an entire book, through mid-year carrier changes and multi-subsidiary setups.
Each role gets a specific reason to put Lively in front of a client.
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DEFEND YOUR BOOK
Protect your renewals, protect your book
Renewals are when books are won and lost. When an employer reevaluates their benefits, unresolved administrative problems from the past year are a common reason they decide to shop the market. Lively lowers that risk in three specific ways:
Clean file handling, so groups avoid the mid-year disruptions that erode an employer’s confidence
Issues resolved at the source, before they reach the employer’s decision-makers
Routine questions handled by Lively’s benefits assistant, which keeps complaints off both the employer and your team
Together, these hold Lively’s client retention at 98%. For your brokerage, the math is direct: a group that stays on Lively stays on your book, and so does the revenue attached to it.
Outcomes
Measurable outcomes for your book
Lively improves the numbers that matter to your book. Here is what it delivers.
Higher enrollment and tax savings: LivelyIQ gives each employee a personalized plan comparison at open enrollment, which lifts enrollment and the client's FICA tax savings.
Fewer questions reach your team: Lively's benefits assistant resolves 92% of routine participant questions on its own, before they reach your account managers.
Change carriers, keep accounts: clients can change medical carriers without rebuilding their benefits, and setups run 45 to 60 days.
Multilingual support: employees can chat, call, or use the mobile app in 70+ languages.
Each outcome maps to a reason clients stay with Lively, and stay on your book.
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What You Can Offer
One contract, the whole benefit stack
Most clients need more than one benefit account, and running a separate vendor for each adds a login, a file feed, and a support line for every one. Lively consolidates the full stack on one platform under one contract, which means one setup, one support line, and one card for the whole workforce.
That card is the Lively Smart Stacked Card, which routes each purchase to the correct balance automatically and replaces a client's separate cards and apps with one account. The result is fewer moving parts for your client, and less for your team to manage
HSA
A top-rated HSA with a $0 administration option, first-dollar investing with no minimum, and an experience built for both everyday spenders and long-term savers.
FSA
Less paperwork for employees, with real-time claim syncing, automatic receipt splitting, and an AI assistant that flags what is eligible on the spot.
HRA
Reimbursement accounts you can configure to match a client's exact plan design, funding, and contribution rules.
LSA
Post-tax lifestyle accounts where the employer sets the eligible expenses, from fitness to childcare, to help attract and keep talent.
Commuter
Pre-tax commuter accounts built for hybrid schedules, so participants can move funds between transit and parking through the 15th of the month.
MTA
Reimburses travel for qualified care that is not available within 50 miles, so coverage reaches employees in more places.
GETTING STARTED
How to partner with Lively as a broker
Partnering takes four steps, and your Regional Sales Director stays with you through each one.
Connect with the broker team. Reach out and get matched with your local Regional Sales Director and the Broker Relationship Team.
Scope the opportunity. Get pricing, plan design options, and RFP support for the group you want to place.
Place the group. A dedicated transition team runs the authorizations, timelines, and coordination if you are moving a block to Lively.
Onboard the client. Lively takes existing files as they are, which keeps most setups to 45 to 60 days.
Lively Brokers Toolkit
Tools that help brokers win the group
Lively gives your team materials built to win and keep business:
Employer Savings Calculator: estimate a client’s payroll tax savings, including the 7.65% FICA exemption, so your pitch becomes a number a CFO can evaluate
Continuing education: CE courses, lunch and learns, and market research and analyses customized to each client's needs
Co-branded resources: Co-branded assets that build your brokerage's authority.
Each one gives your team something concrete to bring to a meeting.
BLOCK TAKEOVERS
Move your whole block, not one group
Most producers who are done with a legacy provider do not want to move a single group. They want to clean up their entire block. Lively is built for that kind of move. A dedicated transition team runs the authorizations, maps the timelines, and manages the data takeover at the block level, including multi-entity groups with separate subsidiary rules.
A dedicated transition team handles authorizations, timelines, and block-level data
Multi-entity and multi-subsidiary migrations, mapped and run for you
Existing files taken as they are, so there is no reformatting on your client’s side
You move the whole book once, and your team is not the one carrying the risk.
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GUIDE
The white-label guide
Many benefits providers license their core technology from a third-party platform company and resell it under their own brand. Two providers in the same comparison can be running on the exact same platform, which means switching does not always mean a new experience.
Lively's guide shows you how to spot a white-label provider and the questions that reveal who actually built the platform.
Inside the guide:
✓ How to spot a white-label provider
✓ The questions that reveal who built the technology
✓ Why platform ownership shapes the experience
Read the full guide before your next provider comparison.
FOR EMPLOYERS, BROKERS & HR TEAMS
Looking to offer Lively to your employees or clients?
Fill out this form, and we’ll be in touch within one business day.
Note: If you are an individual account holder or need personal support, please visit our Help Center.
Frequently Asked Questions (FAQ)
Can I offer a Lively HSA to my clients?
Yes. A Lively HSA is a top-rated HSA for brokers to offer, with a $0 administration option and investing from the first dollar. It sits alongside FSA, HRA, LSA, COBRA, and commuter accounts on one platform under one contract.
How do brokers partner with Lively?
Brokers partner with Lively through a relationship, not a sign-up portal. A dedicated Broker Relationship Team and a local Regional Sales Director handle pricing, plan design, RFP turnarounds, and onboarding.
How does Lively help protect a broker’s renewals?
Lively protects renewals by resolving client issues before they reach the employer’s leadership, which keeps trust in your recommendation intact. Lively holds a 98% client retention rate, so the groups you place tend to stay placed.
How does Lively handle a mid-year carrier change?
Lively is carrier-independent, so a client can change medical carriers or payroll feeds without rebuilding their pre-tax setup. Health and lifestyle accounts keep running through the change, with no gap in coverage.
Does Lively reduce the client questions that reach my team?
Yes. Lively’s benefits assistant answers 92% of routine participant questions on its own, and a U.S.-based expert helps with the rest. Because Lively builds and runs its own platform, the team that made it resolves any remaining issues directly.
Can Lively handle multi-entity or large corporate clients?
Yes. Lively administers complex, tiered corporate accounts on one platform. It processes multi entity files together, mapping subsidiary rules and funding schedules without breaking master data or reporting.