FOR FINANCIAL ADVISORS
Give your clients a $0 HSA. Get paid for it, your way.

Refer your clients to Lively and we'll waive their $24 annual fee. Choose to earn a $15 commission per referral, or a $0-commission path built for advisors who can't accept referral fees.

Financial advisor

WHY LIVELY

A hero moment for your clients. A flexible option for you.

For your clients: $0 annual fee (a $24/year savings), plus a modern top-rated HSA with unparalleled customer support.

For you: Seamless account visibility once you're authorized, and your choice of compensation, a $15 commission per individual sign-up, or a $0 commission path if your firm's compliance rules don't allow you to accept referral fees. 

We hand you the paperwork upfront. Getting access to a client's HSA and their Schwab investment account normally means tracking down the right forms after the fact and going back and forth with your client until everything's signed and submitted. We flip that: when you sign up, we give you the documents your client needs to submit, one to Lively for HSA access, one to Schwab for investment access.

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GETTING STARTED

Three steps to start referring clients

  1. Sign up. Apply through our advisor program on Impact, our affiliate partner. Tell us whether you're able to accept referral commissions, and we'll set your account up accordingly. 

  2. Get your link. Once approved, you'll get a personal referral link and materials to share with clients. Every client who signs up through your link automatically gets their $24 annual fee waived. 

  3. Get paid (if applicable). If you've opted into commissions, you'll earn $15 for every individual client who opens an account through your link, tracked and paid out through Impact. If you've opted into the $0-commission path, your clients still get the fee waived, you're simply not compensated per referral. 

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HR TEAMS LOVE LIVELY

Top rated on G2. Find out why.

Discover why employers give Lively five stars and read our reviews on G2.

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COMPLIANCE-FRIENDLY BY DESIGN

Choose Your Payout Option

We know many advisors, RIAs, CFPs, and others bound by SEC or firm compliance rules, can't accept direct referral fees. So when you apply, you'll choose the path that fits you.

Neither path changes what your client receives. It only changes whether you do.

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ONCE THEY'RE SIGNED UP

Seamless visibility, without the paperwork headache

Referring a client is the easy part. Lively also makes it simple to stay involved in their HSA once they're on the platform: 

  • Balance and contribution checks. Confirm year-to-date contributions, current balance, or remaining contribution room. 

  • Investment guidance. See what investment options are available and how transfers between cash and investments work. 

  • Distribution and tax support. Confirm how distributions are reported on IRS Forms 1099-SA and 5498-SA. 

  • Rollover and transfer help. Walk clients through moving funds from another HSA. 

To access account-specific details, your client adds you as an Authorized User from their Lively dashboard. From there, you're verified and ready to help, no extra paperwork loop. 

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WHAT YOUR CLIENT NEEDS TO DO

Two quick steps get you access to the account

Once a client signs up through your link, there are two things they'll need to do to give you full visibility into their HSA and their invested funds. 

Step 1. Add you as an Authorized User (AU) on Lively 

This is what gives you access to their HSA cash account. Your client adds you from their Lively dashboard: Account Settings > Authorized Users. 

Step 2. Authorize access to the invested funds (Schwab SDBA) 

If your clients invest through Lively's Schwab self-directed brokerage account (SDBA), they will need to complete, sign, and submit this AdvisorAuthorization (AA) Form to Schwab.

Once both steps are complete, you'll have the visibility you need, no extra calls back and forth to get set up.

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Frequently Asked Questions (FAQ)

What does it cost to join the Lively advisor program?

Nothing. It's free to sign up as a Lively advisor affiliate.

Apply through our advisor program on Impact. During sign-up, you'll indicate whether you can accept referral commissions, which determines your payout option.

Choose the $0-commission option. Your clients still get their $24 annual fee waived, you're just not compensated per sign-up.

If you opt into commissions, you'll earn $15 for every individual client who opens a Lively HSA through your referral link. There's no cap on the number of referrals.

The waiver applies automatically when your client signs up through your unique referral link, no code or extra step needed on their end.

Your client adds you as an Authorized User from their Account Settings in the Lively dashboard. Once verified, you can view balances, contributions, and help with tax or transfer questions. 

Yes. There's no limit to the number of clients you can refer.