Lively Company Values
Our Values

Our core values provide a compass for building customer-centric flexible benefits and inform day-to-day life at Lively.

Who we are

Our mission is to inspire people to confidently embrace a healthy future

Lively is building flexible benefit solutions that put people first. We’re also taking the long view and are dedicated to building a company and products that stand the test of time and make a positive impact in peoples’ lives along the way.


Our core values



We believe in doing the right thing – even when no one is watching.



We are committed to doing what’s needed with teamwork, collaboration, and grit.



We approach every day with care and understanding - for us all.


Build something people love

We strive to delight our users with every interaction.



We set a high bar and expect to be held responsible in everything we do.


At Lively, we believe that the customer should always come first. It’s what inspired our core values. It also shapes everything we do, from our day-to-day operations to our long-term goals.


Alex Cyriac

Lively Co-Founder and CEO

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Lively’s Values: Where They Came from and How We Live by Them

Alex Cyriac · July 19, 2023 · 6 min read

As a company, we’re nothing without our values, which were chosen with intention and refined as Lively continued to evolve. Here’s a closer look at where they came from—and, most importantly, how they inform day-to-day life at Lively.

Lively Dedicated


Lively’s Customer-Centric Approach

Alex Cyriac · August 9, 2023 · 4 min read

Lively’s identity and culture grew out of our customer-centric approach. During the first 12 months after we launched, Shobin and I rolled up our sleeves and worked directly with our customer support team. As cofounders, we wanted to better understand our customer pain points and build solutions-based products that could meet those needs.



How We Hire at Lively

Alex Cyriac · August 25, 2023 · 5 min read

When people come together with a shared vision, something clicks, and I can feel that we’re all working on something that’s bigger than ourselves. Our hiring process is about more than just finding candidates and onboarding new team members. Employee happiness and satisfaction are just as important.