About us
Building the future of how people interact with their healthcare dollars

We're bringing the HSA into the modern era so it’s easy to save on the costs of healthcare today and plan for the costs of tomorrow.

Our story

Out-of-pocket healthcare costs are skyrocketing each year, forcing people across America to make difficult decisions about their health and money. We started Lively because we believe no one should have to choose between their personal health and their financial health.

Lively makes it easier to manage the rising costs of personal health through Health Savings Accounts (HSA) that allow people to not only save on the costs of healthcare today, but plan for the costs of tomorrow.

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Our core values

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Integrity

We believe in doing the right thing – even when no one is watching.

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Determination

We are committed to doing what’s needed with teamwork, collaboration, and grit.

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Empathy

We approach every day with care and understanding - for us all.

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Build something people love

We strive to delight our users with every interaction.

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Accountability

We set a high bar and expect to be held responsible in everything we do.

Our team

We’re a team that’s passionate about simplifying and improving how people save and spend their healthcare funds. We always put customers’ needs first—from providing exceptional customer support to building the #1 user-rated HSA provider.

Want to be a part of changing how Americans maximize their healthcare dollars?

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Proudly supported by

LOGO Costanoa Ventures
LOGO Y Combinator
LOGO SVAngel
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LOGO L2 Ventures
LOGO Transmedia Capital
LOGO PJC
LOGO Streamlined Ventures
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LOGO Ally Ventures
BCapital
Telstra Ventures