About Us

Out-of-pocket healthcare costs are skyrocketing each year, forcing people across America to make difficult decisions about their health and money. We started Lively because we believe no one should have to sacrifice their personal health for their financial health. Lively makes it easier to manage rising costs through Health Savings Accounts (HSA) that allow people not only save on the costs of healthcare today, but plan for the costs of tomorrow.

Healthcare is complicated, your HSA doesn't have to be. We create beautifully designed software with a simple and intuitive user experience to help you get the most out of your HSA.

Lively is based in San Francisco, CA and is backed by top-tier VC's and strategic investors. We are also supported by advisors with countless years of industry experience.

About Lively
Our Values

  • 1
    Partnership

    Partner with our users and relentlessly pursue their happiness. Our users influence every aspect of our business. Their livelihood is our success.

  • 2
    Transparency

    It’s important to have all the information when making a decision so we’ll always be transparent about fees. We won’t pull ‘wool over your eyes’, we’ll tell you what we can and cannot do, and whether we’re the right fit for you.

  • 3
    Trust

    Our users trust us to handle money associated to their health and we don’t take that lightly. That’s why we have partnered with an FDIC-insured bank to act as the custodian of funds. If we don’t have the trust of our users, we have no business being in this business.

  • 4
    Passion

    We started this company because we went through the pain ourselves. There is something incredibly rewarding about waking up every morning and doing something you know is helping people and we’re fueled by that.

  • 5
    Perseverance

    What we’re doing is hard. We have and will continue to run into challenges, but we won’t make any excuses. When the going gets tough, we’ll get going, and not because we have to, because we want to.

  • 6
    Build something people love

    Sounds simple and straight forward, but if you don’t love what we’ve built, then we’ve failed. Everything we do as a company is to better the lives of our users. This is our north star and guiding principle.