Building the future of how people interact with their healthcare dollars

We're bringing the HSA into the modern era so it’s easy to save on the costs of healthcare today and plan for the costs of tomorrow.


Our story

Out-of-pocket healthcare costs are skyrocketing each year, forcing people across America to make difficult decisions about their health and money. We started Lively because we believe no one should have to choose between their personal health and their financial health.

Lively makes it easier to manage the rising costs of personal health through Health Savings Accounts (HSA) that allow people to not only save on the costs of healthcare today, but plan for the costs of tomorrow.

lively team members working in office

Our values


We believe in doing the right thing--even when no one is watching.


We are committed to doing what’s needed with teamwork, collaboration, and grit.


We approach every day with care and understanding - for us all.

Build Something People Love

We strive to delight our users with every interaction.


We set a high bar and expect to be held responsible in everything we do.

Our team

We’re a team that’s passionate about simplifying and improving how people save and spend their healthcare funds. We always put customers’ needs first—from providing exceptional customer support to building the #1 user-rated HSA provider.

Want to be a part of changing how Americans maximize their healthcare dollars?

group photo of lively team members

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