Content Marketing Lead
Out-of-pocket healthcare costs are skyrocketing each year, forcing people across America to make difficult decisions about their health and money. We started Lively because we believe no one should have to sacrifice their personal health for their financial health. Lively makes it easier to manage rising costs through Health Savings Accounts (HSA) that allow people not only to save on the costs of healthcare today, but plan for the costs of tomorrow.
Located in San Francisco, Lively is backed by the top institutional and individual investors including Costanoa Ventures, Y-Combinator, Ally Ventures, The Durant Company, SV Angel, Point Judith Capital, Streamlined Ventures, among others.
We are looking to bring on an experienced content marketer to work across our B2B and B2C offering. You will lead the content marketing function to drive consumption and lead generation across all parts of the sales conversion funnel, while also engaging existing customers in ways the industry has yet to do effectively.
In other words, by adding clarity across lethargic and convoluted healthcare topics, you will surface Lively as the leader. Think Buzzfeed meets Hemingway.
You will work very closely with the broader sales, marketing (SEO, PR, growth and product marketing) team to plan, implement, and execute our content marketing strategy, and programs that attract and ultimately convert prospects into customers. You will be responsible for understanding and optimizing our B2B sales funnel, specifically writing engagement content to move prospects from contacts to qualified leads through conversion.
If you thrive in a role where you both own and execute on content strategy, this is the role for you. You will be expected to own strategy but also execute. You are a writer at heart. We are a small ROI-positive marketing team that owns and executes simultaneously, regardless of title.
Write, edit, and design all forms of content: whitepapers, research reports, eBooks, bylined articles, blogs, sales emails, infographics, video scripts, social content, award submissions, and more.
Set content strategy, calendar, and quarterly execution plan across B2C and B2B markets in collaboration with marketing, product, and sales teams.
Manage a team of content freelancers.
Own library of 750+ SEO consumer articles. Continually optimize to increase search volume and article views, and refresh for yearly industry updates.
Own brand social media accounts.
Test, measure, optimize all aforementioned content marketing activities on an on-going basis with the goal of increased organic content traffic and user conversion month over month.
4+ years of digital marketing experience at a software, healthcare or fintech company.
BS/BA from an accredited college or university preferred.
Proven experience writing across B2B and B2C content with conscious and purposeful tone.
Must have excellent writing skills and an unwavering eye for detail.
Clear eye for design. You understand how design impacts content consumption. Proficiency in Adobe InDesign or Sketch a plus.
Experience with SEO data testing and analytics.
Experience with various marketing and analytics tools and systems including CMS platforms, marketing automation platforms, Google Search Console & Analytics, and other similar systems.
You are someone who isn't afraid of responsibility and operating in an unstructured environment, your work speaks for your value at Lively.
A down-to-earth personality. We work hard, have fun, and treat people with respect.
Benefits and Perks
We offer competitive salaries, stock options, medical, dental, vision, life and disability coverage, HSA with employer contribution, FSA, flexible vacation, commuter benefits, a 401k plan, and more.
At Lively, we believe having diverse teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds to apply. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our mission is to inspire people to confidently embrace a healthy future. Come join us!