Digital Marketing Manager

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About Lively

We started Lively because we believe no one should have to sacrifice their personal health for their financial health. Lively is bringing HSAs and FSAs into the modern era so it’s easy to save on the costs of healthcare today, and plan for the costs of tomorrow. We’ve made it our mission to inspire people to confidently embrace a healthy future.

With offices in San Francisco, Boise, and remote team members throughout the nation, we’re a company that’s passionate about simplifying and improving how people save and spend their healthcare funds. Come be a part of changing how Americans can maximize their healthcare spending!

Job Description

We are seeking a Digital Marketing powerhouse to design and execute highly effective marketing campaigns across PPC, Digital Display, Social, Affiliate and Video channels. You will be the lead on delivering growth in traffic channels, including Paid Search (SEM), Organic/SEO, Affiliate, email marketing, and content syndication. This is a hands-on position and the ideal candidate will plan and execute these multi channel campaigns.

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Responsibilities

  • Plan and execute key digital marketing projects and initiatives, including SEO/SEM, affiliate, email, social media, and display advertising campaigns

  • Measure and report performance analytics on all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Optimize ads, bids, audiences, and more on a daily basis

  • Get incredibly targeted with customized ads by location, demographics, site behavior, and much more

  • Go deep into the data to find opportunities to maximize ROAS and eLTV

  • Design, build, and maintain Lively’s social media presence

  • Collaborate with internal teams to create landing pages, digital tools, and digital content/assets

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Skills & Experience

  • 5+ years of successful B2C & B2B digital marketing campaign management

  • Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC/SEM, SEO, social media and other digital channels

  • An analytical skill set with a strong command of key metrics like ROAS, CAC, and LTV

  • Experience with Google Marketing Suite, Data Studio, Analytics, Search Console, Tag Manager, SEM Rush, and Crazyegg

  • Advance level skills in Google Adwords, Microsoft advertising

  • Experience running paid social ads

  • Can leverage data, metric, analytics, and consumer behavior trends

  • Certified in Google Analytics- Preferred

  • Experience with a technology or healthcare company a plus

  • Performance mindset and results-driven marketer

  • Flexible individual who thrives and has fun in a dynamic, supportive, fast-paced environment

Applicants must be currently authorized to work in the United States on a full-time basis with no sponsorship needed now, or in the future.

We encourage you to apply even if you do not meet all of the qualifications, but feel you would be a good fit for the position.

Benefits and Perks

We offer competitive salaries, stock options, medical, dental, vision, life and disability coverage, HSA with employer contribution, FSA, flexible vacation, commuter benefits, a 401k plan, and more.

At Lively, we believe having diverse teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds to apply. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Come join us in our mission to help people optimize their healthcare spending, maximize their savings, and better their livelihood!

Lively Inc. participates in the E-Verify program. Learn more about E-Verify here.

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