Events & Field Marketing Manager
We started Lively because we believe no one should have to sacrifice their personal health for their financial health. Lively is bringing HSAs and FSAs into the modern era so it’s easy to save on the costs of healthcare today, and plan for the costs of tomorrow. We’ve made it our mission to inspire people to confidently embrace a healthy future.
With offices in San Francisco, Boise, and remote team members throughout the nation, we’re a company that’s passionate about simplifying and improving how people save and spend their healthcare funds. Come be a part of changing how Americans can maximize their healthcare spending!
About the Role
Lively is seeking an experienced events and field marketer to own events and high-touch marketing initiatives. In this role, you will work with marketing and sales teams to create our events & field marketing roadmap that will drive new pipelines, and engage our targeted accounts. You will be crafting, implementing, and leading events and field marketing initiatives in support of B2B demand generation and pipeline creation. This will be a high-visibility and high-impact role, that collaborates with the marketing team and sales leadership.
Spearhead Lively’s event & field marketing function
Own the Field Marketing Calendar - establish the events and field marketing calendar nationally for all priority activities across virtual and live engagements, including sponsored (industry conferences, trade shows, etc.)
Drive Demand and Pipeline - drive meaningful opportunity creation and pipeline acceleration with each event/activation, in close collaboration with Sales & Marketing Leadership
Monitor and measure the success of all event programs and evaluate results against KPIs
Work closely with business development and sales teams to execute industry specific and regional field programs - like field events and targeted Enterprise ABM programs
Plan and host virtual (in person when possible) field events to deepen relationships with targeted accounts
Execute the entire events life cycle including coordination and project management of pre-show promotion, show execution, pre-show communication to participants, engagement, and post show follow up
Lead with a customer marketing mindset and develop marketing programs that highlight and include regional accounts
Utilize CRM (Salesforce), Marketing automation (Marketo) and ABM platforms, like 6Sense, Terminus, or Demandbase to support account based marketing regional activities
Understand Lively value proposition and messaging, and work with brand & product marketing to adopt it for the region and activities as needed
Skills & Experience
5+ years of events & field marketing experience, preferably in the B2B technology sector.
Experience with large enterprise buyers, ideally in healthcare or HR.
Experience crafting, implementing, and leading events and field marketing initiatives in support of B2B demand generation and pipeline creation.
Experience pulling reporting on program performance to drive business decision (using Salesforce).
Deep experience organizing and executing both digital and in-person events (including Trade Shows and Conferences, Executive Roundtables, etc).
Travel for on-site and live events within the US as needed.
Experience working closely with business development teams and sales, and the ability to partner with them and provide guidance on marketing best practices.
Event and project management pro; you are highly organized and can keep track of lots of moving pieces.
Experience working with 3rd party vendors and managing budgets.
Strong analytical skills, ability to use data to make decisions.
Objectives-driven, with commitment to deliver against pipeline targets.
Comfortable with a start-up environment that requires agility and the ability to adapt and evolve as needs arise.
Passion to learn about new technologies and industry trends relevant to Lively’s business.
Passion and commitment to work in a fast-paced environment with a strong culture of innovation, collaboration, and quality of execution.
Applicants must be currently authorized to work in the United States on a full-time basis with no sponsorship needed now, or in the future.
We encourage you to apply even if you do not meet all of the qualifications, but feel you would be a good fit for the position.
Benefits & Perks
We offer competitive salaries, stock options, medical, dental, vision, life and disability coverage, HSA with employer contribution, FSA, flexible vacation, commuter benefits, a 401k plan, and more.
At Lively, we believe having diverse teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds to apply. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Come join us in our mission to help people optimize their healthcare spending, maximize their savings, and better their livelihood!