Marketing Automation Manager

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About Lively

Out-of-pocket healthcare costs are skyrocketing each year, forcing people across America to make difficult decisions about their health and money. We started Lively because we believe no one should have to sacrifice their personal health for their financial health. Lively makes it easier to manage rising costs through Health Savings Accounts (HSA) that allow people not only save on the costs of healthcare today, but plan for the costs of tomorrow.

Located in San Francisco, Lively is backed by the top institutional and individual investors including Costanoa Ventures, Y-Combinator, Ally Ventures, The Durant Company, SV Angel, Point Judith Capital, Streamlined Ventures, among others.

About the Role

This role will work with our Marketing Operations Team, managing all acquisition, engagement, and cross-sell marketing programs in Marketo, and across our MarTech stack. You will be responsible for supporting marketing campaign design, which may include: webinars, trade shows, and back-end processes such as lead scoring, data cleanliness, lead stage management, and 3rd party integrations. Lively relies on Marketo as the focal point of marketing campaigns & initiatives and this position will be expected to contribute to strategic marketing initiatives across all channels and technologies.

Responsibilities

  • Build, test, launch, and optimize campaigns including: email template setup, campaign setup, lead nurture, event promotion, ABM, data management, A/B testing, schedule tracking, and campaign performance metrics.

  • Build and test marketing campaign assets including: emails, landing pages, and forms within marketing automation tools.

  • Segment lists based on demographic and firmographic data and behaviors, like past email engagement and website interactions.

  • Develop and implement strategy for ongoing control, maintenance, and enhancement of the marketing database process.

  • Collaborate with internal team members to identify and implement processes to increase sales opportunities and sales cycle efficiencies, through database management and refined lead management strategies.

  • Automate and improve data integrity and data management initiatives, including segmentation, implementation and analysis, list management, and lead processes in SFDC.

  • Build, manage, and maintain reports within Marketo, to track metrics for each campaign.

Apply Now

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Skills & Experience

  • 3+ years of Marketo experience, with a background in supporting complex marketing automation campaigns and processes.

  • 3+ years of HTML & CSS experience.

  • Hands-on experience building lead flow and CRM integration programs.

  • Excellent project management skills, to ensure projects consistently meet delivery deadlines.

Applicants must be currently authorized to work in the United States on a full-time basis with no sponsorship needed now, or in the future.

We encourage you to apply if you do not meet all of the qualifications but feel you would be a good fit for the position.

Benefits & Perks

We offer competitive salaries, stock options, medical, dental, vision, life and disability coverage, HSA with employer contribution, FSA, flexible vacation, commuter benefits, a 401k plan, and more.

At Lively, we believe having diverse teams in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds to apply. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Come join us in our mission to help people optimize their healthcare spending, maximize their savings, and better their livelihood!

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