A better benefits experience
Switch from Optum to Lively with minimal lift

Transition from Optum/UHC to Lively quickly and easily, with dedicated implementation support, modern technology, and minimal disruption to your team.

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Why employers switch to Lively

Built for a smarter, more flexible benefits strategy

Independent by design. Connected across carriers.

Choose a flexible health and lifestyle benefits platform that connects with your health plans and providers in a way that works best for you and your employees.

With Lively, employers get:

  • A carrier-agnostic platform that evolves with your benefits strategy, even as medical plans change.

  • Claims connectivity options through Claim Sync and file-based integrations that fit your existing benefits ecosystem, budget, and technical requirements.

  • Agentic AI that helps employees submit claims and use their benefits more confidently.

  • A dedicated Customer Success Manager and implementation support that reduce administrative work from day one.

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BY THE NUMBERS

The numbers HR teams ask about first.

Lively delivers real results in service, satisfaction, and long-term retention.

Proven results you can trust - 3x higher

3× Higher Satisfaction

Customer satisfaction is more than 3 times higher than the industry average.*

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< 30s Response Time

Over 95% of calls are answered by real people in under 30 seconds — no bots, no long hold times.

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98% retention

You’re in good hands. Lively retains over 98% of the employers that choose Lively benefits.

HOW IMPLEMENTATION WORKS

We handle the transition. You enjoy better outcomes.

Most implementations stall on file formatting, missing system access, and unclear ownership. Each group with 250+ employees receives a dedicated Customer Success Manager from day one, who coordinates file reformatting for you, and gives your team one place to track every step.

  • Step 1 — Connect Meet your dedicated Customer Success team. Confirm your plan design, goals, and timeline. Connect Lively with your benadmin, payroll, or HRIS to start file mapping.

  • Step 2 — Configure Lively builds and configures your plans. File Sync converts your existing file formats with no reformatting required on your end. Your technical CSM handles integrations, funding setup, and reporting.

  • Step 3 — Launch Employees receive access to Lively and can access funds within 2 to 3 business days of file upload. Your Customer Success team stays with you through every open enrollment cycle.

Lively manages more than 90% of the implementation work. You make key decisions. We handle the rest.

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A smoother transition for everyone involved

We've thought through all the moving pieces so you don't have to.

Employee communications

From awareness to taking their first actions and engagement, we provide launch emails, onboarding resources, FAQs, and educational materials so employees know what's changing, when to take action, and where to get help.

HSA transfers & blackout periods

Blackout periods are a standard part of any bulk HSA transfer. We help minimize disruption with comprehensive communications, planning around payroll cycles and funding, and proactive support for employees.

Switching costs

Concerned about implementation fees or account closure costs from your current provider? Your Lively sales representative can help you understand your options and build a transition plan that works for your organization.

"

Best HSA/FSA Vendor in my 10+ Years Career in HR.

As an employer plan administrator and personal user of Lively, I am pleased with the ease of use and implementation we had during our change from another provider.

"

G2 Review

December 1, 2025

How much time and money can you save with Lively?

Lively estimates time and money savings based on your employee population, current HSA participation, and average contributions. Our platform is built to help you:

  • Increase HSA participation

  • Save hundreds of hours every year on routine benefits-related tasks

  • Save more in payroll tax savings via increased enrollments and contributions

Estimate potential time and payroll-tax savings based on your organization's inputs. Results are illustrative, vary by plan design and participation, and are not guaranteed.

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Customer story

How one company built a more flexible benefits strategy with Lively

Looking for more flexibility, an auto tire and service company serving employees across Arizona and Texas moved its HSA, FSA, and COBRA benefits to Lively, creating a benefits strategy independent of a singular medical carrier.

See how Lively helped this employer modernize its benefits platform while giving it the flexibility to seamlessly connect with the rest of its benefits ecosystem.

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HR TEAMS LOVE LIVELY

Top rated on G2. Find out why.

Discover why employers give Lively five stars and read our reviews on G2.

G2 Badge Users Love Us
G2 badge Leader winter 2025
G2 Badge High Performer Summer 2026
G2 Badge High Performer Mid Market Summer 2026
G2 Badge Fastest Implementation Small Business Summer 2026
G2 Badge Best Meets Requirements Mid-Market Summer 2026

FOR EMPLOYERS, BROKERS & HR TEAMS

Looking to offer Lively to your employees or clients?

Fill out this form, and we’ll be in touch within one business day.

Note: If you are an individual account holder or need personal support, please visit our Help Center.

COMMON QUESTIONS

What HR teams ask before switching

How long does implementation take?

Lively implementation averages 45 to 60 days compared to 70 or more days at most legacy providers.

No. Send us your existing file format. Lively handles all reformatting and coordinates the SFTP connection.

Lively supports HSA bulk transfers, individual HSA transfers, FSA carryover, and commuter balance takeovers. For COBRA continuants, our co-servicing implementation team manages the transition directly.

Groups with 250 or more benefits-eligible employees receive a dedicated Customer Success Manager who stays with them from day one through every open enrollment cycle.

Yes. Contact our team to discuss timing and what mid-year transition looks like for your specific benefits setup.