2020 Lively HSA Persona Report

Insights Into the HSA Account Holder


Get a view into how consumers are using their HSA funds

Download our report for a breakdown of account value, account usage, and demographic attributes for each HSA persona.

  • blue-brokers

    HSA Personas

    Get an overview of the 7 distinct HSAs personas and how they use their HSAs.

  • mint-spending

    HSA Spending Drivers

    See what’s driving HSA spending throughout an account holder’s lifetime.

  • purple-growth2

    Predictive Persona Modeling

    Follow how HSA habits shift as account holders’ healthcare needs change over time.

Download Report

Enter in your information below to get access to our report.