In 2016, Lively launched with a vision to simplify health savings and create a better experience for individuals navigating the complex world of healthcare benefits. That vision, rooted in transparency, fairness, and user-centered design, continues to guide every step of the company’s journey.

Today, Lively marks a significant milestone: more than $2 billion in Health Savings Account (HSA) assets are now managed on its platform.

Lively’s $2 Billion Growth Reflects Trust in Modern Health Savings

This achievement isn’t just a marker of growth—it’s a reflection of the trust Lively has earned from its account holders, employer partners, and the broader benefits community. That trust was built by doing things differently: removing hidden fees, prioritizing the user experience, and designing tools that meet people where they are, not where the industry has always assumed they should be.

Since its founding, Lively has remained committed to building solutions that solve real problems for real people. That focus has driven meaningful traction, first in the direct-to-consumer space and later with enterprise partners and HR teams looking for a smarter, more flexible approach to benefits.

The Measurable Impact of Lively’s HSA Platform

This milestone is backed by outcomes that demonstrate both meaningful user value and sustained company growth:

• $2B+ in HSA assets under management

• $32M+ in fees saved by account holders

• $5B+ in HSA funds processed

• 2,380% three-year revenue growth (Inc. 5000, 2024)

Each number tells a story—of account holders who transferred assets from legacy providers, of businesses choosing Lively to modernize their benefits stack, and of a company focused on meaningful, sustainable growth. This milestone is a reminder of how far the company has come since its founding—and the mission that sparked it. Learn more in Lively’s founding story, which continues to shape its growth today.

Expanding Benefits, Without Compromising on Experience

As Lively evolves beyond HSAs, its approach remains unchanged: prioritize the user, keep fees low, and design with intention. Today, the company also supports a full suite of benefits including:

• Flexible Spending Accounts (FSAs)

• Health Reimbursement Arrangements (HRAs)

• Lifestyle Spending Accounts (LSAs)

• Commuter Benefits

• Medical Travel Accounts

• COBRA and Direct Bill

These offerings reflect Lively’s broader mission to help people confidently embrace a healthy future on their own terms, with tools that make the process simple and human.

Team Behind Lively’s Growth and Culture

This milestone is also a reflection of the dedication of the Lively team. From engineering and product to customer experience, partnerships, and operations, each team member has played a role in building a platform that’s grounded in trust, simplicity, and service. It’s a collective achievement and a reminder that meaningful growth starts with a shared commitment to making benefits better.

Looking Ahead

The $2 billion milestone is an opportunity to pause, reflect, and push forward. The path ahead will bring continued innovation, deeper partnerships, and new opportunities to reimagine what health and lifestyle benefits can be.

But the foundation will remain the same: build for the account holder, challenge outdated norms, and deliver long-term value for everyone who interacts with the Lively platform.

Earlier this week, Lively formally announced this milestone in a press release published on Business Wire, highlighting key metrics and the company’s continued commitment to modernizing the health benefits experience. Be sure to check it out for the full story.