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How Companies Choose the Most Impactful Employee Benefits

Lively · May 8, 2024 · 2 min read

Employee Benefits Market Check Report header

The employee benefits that companies choose to offer can make the difference between an employee staying or quitting, an employee joining a company or singing with a competitor, and whether a company's people feel their company supports their financial, emotional, and physical health and wellbeing. 

Blog inline 81% of organizations are adding or imrpoving benefits

In this environment, employee benefits are more than just “benefits,” but a critical business decision. To understand what benefits make the most impact this year for recruiting and retaining employees, as well as how HR leaders make these decisions, Lively surveyed 250 benefits decision makers in conjunction with CITE research. Our 2024 Employee Benefits Market Check report captures this critical data, insights, and action items for companies, benefits brokers, and consultants. It enables readers to understand the state of the benefits landscape and helps guide benefits decision making as benefits professionals look towards open enrollment and next year.

Blog Inline market check employee feedback

Critical insights from the report include: 

  • 81% of organizations are adding or improving benefits in the next year to support employee recruitment and retention.

  • One-in-four-organizations plan to add wellness benefits, bonuses, and emergency savings accounts in the next year, and one-in-five plan to add Lifestyle Spending Accounts, pet insurance, and professional development. 

  • Employee feedback, over cost, is the chief driver of choosing and switching benefits providers, with four-in-ten benefits leaders saying employee complaints are the main catalyst to look for a new provider.

  • Ease of use for employees is the most important factor in choosing a benefits provider according to one-in-three HR leaders, but also the top area where providers fall short.

Blog Inline market check easy to use

As companies and benefits leaders begin considering the benefits that they will offer in 2025 and the providers they will work with, choosing benefits that are for their people to use will make the biggest impact on company culture and employee recruitment and retention. 

For benefits brokers, consultants, and providers, deeply understanding your clients’ needs and the employee experience they wish to create, as well as understanding feedback and what employees do and do not like about benefits providers, will help enable you to make stronger recommendations and ensure that your clients, and their people, are happy.

Read the report.



Lively is the modern HSA experience built for—and by—those seeking stability in the ever-shifting healthcare landscape. By harnessing modern innovation and deep industry expertise, Lively is committed to bridging today’s savings with tomorrow’s unknowns. Unlike traditional institutions hindered by bureaucracy, Lively’s commitment extends beyond initial set up to providing dedicated, ongoing support and education for every step. So each HSA can reach its maximum potential with minimal headache.

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2024 and 2025 HSA Maximum Contribution Limits

Lively · May 9, 2024 · 3 min read

On May 9, 2024 the Internal Revenue Service announced the HSA contribution limits for 2025. For 2025 HSA-eligible account holders are allowed to contribute: $4,300 for individual coverage and $8,500 for family coverage. If you are 55 years or older, you’re still eligible to contribute an extra $1,000 catch-up contribution.

comparing hsa versus fsa


What is the Difference Between a Flexible Spending Account and a Health Savings Account?

Lauren Hargrave · February 9, 2024 · 12 min read

A Health Savings Account (HSA) and Healthcare Flexible Spending Account (FSA) provide up to 30% savings on out-of-pocket healthcare expenses. That’s good news. Except you can’t contribute to an HSA and Healthcare FSA at the same time. So what if your employer offers both benefits? How do you choose which account type is best for you? Let’s explore the advantages of each to help you decide which wins in HSA vs FSA.

Benefits of HSA employer matching

Health Savings Accounts

Ways Health Savings Account Matching Benefits Employers

Lauren Hargrave · October 13, 2023 · 7 min read

Employers need employees to adopt and engage with their benefits and one way to encourage employees to adopt and contribute to (i.e. engage with) an HSA, is for employers to match employees’ contributions.

Disclaimer: the content presented in this article are for informational purposes only, and is not, and must not be considered tax, investment, legal, accounting or financial planning advice, nor a recommendation as to a specific course of action. Investors should consult all available information, including fund prospectuses, and consult with appropriate tax, investment, accounting, legal, and accounting professionals, as appropriate, before making any investment or utilizing any financial planning strategy.



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