As 2024 begins, organizations are facing economic uncertainty, cost-pressure, and a rapidly changing workforce. While inflation is beginning to cool and the economy picks up, economic confidence remains shaky. Despite a strong job market, workers’ confidence remains low, especially as they contend with diminishing savings and increased financial stress. Benefits leaders are still under pressure to do more with less, while still providing flexible benefits that meet diverse needs of their employees. 

To help Benefits leaders and the brokers and consultants that serve them better navigate the cultural, demographic, and financial changes that are taking place this year, Lively has put together our 2024 Employee Benefits Trends Report. 

This report captures three critical trends and is informed by industry trends we’ve observed as a consumer-driven benefits provider, with data drawn from Lively’s proprietary research and reports.

The report outlines how in 2024 businesses must: 

• Focus on retaining employees as workplace demographics shift

• Invest in flexible benefits to meet culture and budget goals

• Emphasize employee benefits education

In this report we break down these three trends and provide crucial action items that Benefits leaders and the benefits brokers that serve them can take to meet employee needs, respond to cost pressure, and support their culture, recruiting, and retention goals in the year ahead. 

For more detailed analysis on these trends and how to flexibly and cost effectively respond to them, access the report.